Junior Content Writer

Role & responsibilities

• Content Creation: Write clear, engaging, and well-researched content for various platforms, including blogs, articles, social media, product descriptions, and website copy.
• Research: Conduct thorough research on industry-related topics to ensure content accuracy and relevance, utilizing multiple sources.
• SEO Optimization: Implement SEO best practices by conducting keyword research and optimizing content to improve search engine rankings and drive organic traffic.
• Editing and Proofreading: Review and edit content for clarity, grammar, and consistency before publication; ensure adherence to brand guidelines.
• Collaboration: Work closely with marketing and design teams to create compelling visuals and enhance the overall content strategy.
• Content Management: Manage content updates on the company website using Content Management Systems (e.g., WordPress) to keep information current and relevant.
• Performance Tracking: Monitor content performance metrics using analytics tools to assess engagement and effectiveness; suggest improvements based on data insights.
• Trend Monitoring: Stay updated on industry trends and emerging topics to generate new content ideas that resonate with our target audience.

Preferred candidate profile

• Bachelors degree in Marketing, English, Journalism, or a related field
• 3-5 years of proven experience as a Content Writer, Copywriter, or in a similar role within the B2B IT services sector
• Strong portfolio showcasing a variety of written pieces across different formats
• Excellent writing, editing, and proofreading skills with a keen eye for detail
• Familiarity with SEO principles and experience using analytics tools (e.g., Google Analytics)
• Experience in Healthcare, BFSI, and Shipping & Logistics will be considered a plus
• Proficiency in Content Management Systems (e.g., WordPress) and Microsoft Office tools
• Ability to work independently as well as collaboratively in a fast-paced environment
• Experience with content management systems (e.g., WordPress) and Gen AI content creation tools
• Strong interpersonal skills with the ability to collaborate effectively across departments
• Experience in writing scripts for AV deliverables
• Familiarity with graphic design tools (e.g., Adobe Creative Suite) for creating multimedia content is a plus (to make those last minute minor edits!)

Perks and benefits

• Competitive salary and benefits package
• Opportunities for professional development and growth within the company
• A collaborative work environment that encourages innovation and creativity