Branding & Social Media Strategist - LinkedIn

Key Responsibilities:

• Platform Strategy Development:
  
• Develop and execute tailored strategies for LinkedIn, Instagram, and other social media platforms to drive engagement and brand visibility.
• Analyze audience demographics and trends to optimize content and outreach.
• Content Creation & Management:
  
• Collaborate with design, content, and marketing teams to create visually appealing and engaging posts, stories, and campaigns.
• Manage the editorial calendar to ensure consistent content distribution and timely posts.
• Community Engagement:
  
• Build and maintain strong relationships with followers, influencers, and industry communities.
• Respond to comments, messages, and interactions, ensuring timely and thoughtful engagement.
• Analytics & Reporting:
  
• Track key performance indicators (KPIs) for social media campaigns and adjust strategies as needed.
• Provide monthly reports to stakeholders on social media performance, growth metrics, and campaign outcomes.
• Brand Advocacy & Influencer Collaboration:
  
• Identify and collaborate with relevant influencers and brand ambassadors to expand reach.
• Ensure brand voice and guidelines are maintained across all social media platforms.
• Trend Monitoring & Innovation:
  
• Stay up-to-date with the latest trends, tools, and platform updates to continually innovate and improve social media presence.
• Experiment with new formats such as reels, stories, and LinkedIn articles to engage diverse audiences.

Key Requirements:

• Experience:
  
• 3+ years of experience in social media management, strategy, or content creation, particularly on LinkedIn and Instagram.
• Proven success in growing social media engagement and brand presence.
• Skills:
  
• Strong understanding of social media algorithms, trends, and audience behavior.
• Proficient in social media analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social).
• Excellent written and visual communication skills with a keen eye for detail.
• Personal Attributes:
  
• Creative thinker with a passion for storytelling and content creation.
• Strong project management skills with the ability to work independently and meet deadlines.
• Analytical mindset with the ability to interpret data and adjust strategies accordingly.