Marketing Executive - Flipkart Minutes

Key Responsibilities:

1. BTL Campaign Planning & Execution:

• Develop and execute innovative BTL campaigns, including activations like

roadshows, kiosks, society activation, and community engagement

activities.

• Identify and secure high-impact locations for activations to maximize

customer footfall and engagement.

2. Vendor & Agency Coordination:

• Collaborate with event management agencies, vendors, and partners to

ensure seamless execution of BTL activities.

• Negotiate costs and timelines to stay within budget while achieving high-

quality output.

3. Stakeholder Collaboration:

• Work closely with cross-functional teams, including marketing, sales, and

operations, to align BTL activities with overall marketing strategy.

• Act as the primary contact for field teams and provide necessary support

during activations.

4. Market Analysis & Insights:

• Conduct local market research to identify customer preferences,

competitive activity, and emerging trends.

• Use insights to tailor BTL initiatives that resonate with Bengaluru's diverse

demographics.

5. Performance Monitoring:

• Measure the effectiveness of campaigns using KPIs like footfall, lead

generation, and conversion rates.

• Prepare detailed post-campaign reports with insights and improvement

recommendations.

6. Compliance & Branding:

• Ensure all activations comply with Flipkart's branding guidelines and local

regulations.

• Maintain a consistent brand image across all on-ground activities.

Requirements:

• Educational Qualification: Bachelors degree in marketing, Business

Administration, or a related field.

• Experience: 2-4 years in BTL marketing, brand activations, or similar roles;

experience in the eCommerce or retail sector is a plus.

• Skills:
• Strong project management and organizational skills.
• Excellent communication and negotiation abilities.
• Creative thinking and ability to conceptualize impactful campaigns.
• Proficiency in tracking campaign ROI and data analysis.

• Knowledge of Bengaluru: Familiarity with local geography, customer behavior,

cultural nuances and Kannada Language is a plus

• Flexibility: Willingness to travel within Bengaluru and rotational offs