Flipkart - Merchandising & Marketing Role - Sell Side - 2Gud Platform (1-5 yrs)

2GUD is a business being incubated by Flipkart to acquire the next 100 million customers. It will break the boundaries of traditional e-commerce in India with sales on the platform being driven through machine learning, customer engagement being driven by social commerce and gamification.

In this role, the person would own all the platform merchandising, gamification, customer interactions and experience on the platform

Key aspects of the role include - 

- Owning the platform tenet of user engagement leading to intent - defining the relevant metrics, the platform experience to be built and enabling and driving engagement constructs like gamification etc with the right design

- Build and drive gamification, social shopping adoption on the platform

- Build means to enrich the online content from Users, Influencers, Community leaders, etc

- Develop strong consumer buying behavior understanding and leveraging that for marketing, merchandising and engagement

- Own platform experience and branding for sellers and customers, ensure platform tenets reflect at all touchpoints for all users of the platform

Job Description:

Key elements of the role include:

- Build the most effective and efficient marketing and outreach channels to customer to both acquire and retain them

- Building key engagement constructs that make 2Gud a - customer habit-

- Develop and execute merchandising plans to showcase the right products, provide inputs to platform discovery algorithms

- Work with marketing to identify the best initiatives to build awareness and encourage trial across channels

- Constantly help evolve the platform to reduce barriers for sellers while providing customers with what they want

- Own the business topline metrics of Units, GMV and conversion

Desired skills and experience:

- MBA is required

- Strong people management experience

- Program management skills, relationship management, interpersonal communication - ability to work with multiple cross-functional teams with an eye for detail

- Excellent verbal and written communication with interpersonal skills

- Highly analytical

- Strong customer orientation