Sr./Executive - Digital Marketing

Role & responsibilities

1. SEO (Search Engine Optimization):

• Understanding of on-page and off-page SEO techniques.
• Ability to perform keyword research and optimize website content.
• Knowledge of SEO tools like Google Analytics, Google Search Console, SEMrush, Moz, etc.

2. SEM (Search Engine Marketing):

• Proficiency in managing PPC (Pay-Per-Click) campaigns on platforms like Google Ads, Bing Ads, etc.
• Ability to conduct keyword research, create ad copies, and optimize campaigns for maximum ROI.
• Understanding of bid management, ad targeting, and A/B testing.

3. Content Marketing:

• Strong writing and editing skills for creating compelling content across various formats (blog posts, articles, social media posts, videos, etc.).
• Knowledge of content management systems (CMS) like WordPress, Drupal, etc.
• Understanding of content strategy, distribution channels, and audience engagement tactics.

4. Social Media Marketing:

• Proficiency in managing social media platforms (Facebook, Twitter, LinkedIn, Instagram, Pinterest, etc.).
• Ability to create and curate engaging content, run social media ad campaigns, and analyze social media metrics.
• Familiarity with social media management tools like Hootsuite, Buffer, Sprout Social, etc.

5. Email Marketing:

• Experience in creating email campaigns, designing templates, and managing subscriber lists.
• Knowledge of email automation tools like Mailchimp, Constant Contact, etc.
• Understanding of email marketing best practices, including segmentation, personalization, and A/B testing.

6. Analytics and Data Interpretation:

• Proficiency in using web analytics tools like Google Analytics to track and analyze website traffic, user behavior, and campaign performance.
• Ability to interpret data, generate insights, and make data-driven decisions to optimize marketing strategies.
• Familiarity with Excel or Google Sheets for data analysis and reporting.

7. Conversion Rate Optimization (CRO):

• Understanding of CRO principles and techniques to improve website conversion rates.
• Ability to conduct A/B tests, analyze results, and implement changes to optimize conversion paths.

8. Digital Advertising:

• Knowledge of various digital advertising platforms and formats (display ads, video ads, native ads, etc.).
• Experience in planning and executing digital ad campaigns to reach target audiences and achieve marketing objectives.

9. Mobile Marketing:

• Understanding of mobile marketing strategies, including mobile-friendly website design, in-app advertising, and mobile SEO.
• Awareness of emerging trends and technologies in mobile marketing.

10. Creativity and Innovation:

• Ability to think creatively and develop innovative marketing strategies to stand out in a competitive digital landscape.
• Willingness to stay updated with the latest trends, tools, and technologies in digital marketing.

11. Communication and Collaboration:

• Strong communication skills to collaborate effectively with cross-functional teams, clients, and external stakeholders.
• Ability to present ideas, strategies, and campaign results clearly and persuasively.

12. Project Management:

• Organizational skills to manage multiple projects simultaneously and meet deadlines.
• Attention to detail and ability to prioritize tasks effectively.

13. Adaptability and Learning Agility:

• Willingness to adapt to changes in the digital marketing landscape and learn new skills as needed.
• Proactive attitude towards professional development and continuous learning.

Preferred candidate profile

• Bachelor degree from a reputed institute, Having a MBA will be an advantage
• 1-2 years of relevant work experience
• Effective interpersonal, networking and entrepreneurship skills
• Able to thrive in high pressure work environments
• Good team player
• Attention to detail

Perks and benefits