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Content Strategist
Finovate Consulting
posted 6mon ago
Job Role Insights
Fixed timing
Key skills for the job
Job Description
- Performing exhaustive research to gain in-depth knowledge of all customer personas
- Performing extensive research and analysis on consumer thoughts and trends
- Creating specifications and content appropriate for the brand s customer personas
- Strategizing content pillars and sub pillars
- Planning the editorial calendar and content proposition
- Collaborating with content management teams, creative teams, and writers to implement the strategy
- Overseeing writing style and tone for all content
- Developing content governance guidelines for tone, style, and voice of all content, and ensuring they are followed
- Developing editorial strategy, so content is consistent across all delivery platforms
- Tracking and calculating content ROI
- Ensuring that content strategy meets business objectives
- Strategizing and improving content delivery and promotion
- Analyzing content marketing strategy to evaluate whether it s working or not
- Bachelor s degree in marketing or a relevant field
- Must be familiar with accounting/ finance marketing content & strategies
- Proven content strategy & project management experience
- Sound knowledge of content management systems, keyword research tools, social media platforms, SEO and SEM
- Excellent copywriting skills
- Strong content presentation & delivery skills
- Experience in handling & strategizing marketing campaigns
- Multitasking & having a keen interest in organizational goals and targets
- Ability to complete the assigned task within timelines
Employment Type: Full Time, Permanent
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Strict timing
Alternate Saturday off
No travel
Day Shift
Finovate Consulting Benefits
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