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Salesforce Automation Marketing Cloud Lead Engineer
3-4 years
Pune
1 vacancy
Salesforce Automation Marketing Cloud Lead Engineer
FIS
posted 1mon ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
- Manage marketing channels integrations with Salesforce Marketing Cloud including journey builder for emails, SMS, paid media targeting, webinars and web content management
- Utilize HTML and CSS to create visually appealing and responsive email templates, landing pages, and other marketing assets.
- Leverage Salesforce Marketing Cloud to build and deploy email campaigns, set up customer journeys, and implement marketing automations.
- Develop and maintain complex scripts using SSJS, AMPscript, and SQL to enhance marketing automation processes and personalize customer experiences.
- Collaborate with cross-functional teams to execute end-to-end marketing campaigns, including lead management, segmentation, and tracking.
- Leverage Salesforce Data Cloud insights to drive targeted and personalized customer experiences
- Understanding of Data integration set up in Azure data lake to troubleshoot data queries
- Stay up-to-date on industry trends and best practices in marketing technology and automation.
- Bachelors degree in Marketing, Business, Computer Science, or related field.
- 8+ years of experience in marketing operations or a related role.
- Proficiency in HTML and CSS with the ability to create and modify marketing assets.
- Expertise in Salesforce Marketing Cloud, including email build, landing page build, journey setup, webinar, SMS and paid media integrations and automation setup.
- Strong technical skills in SSJS, AMPscript, and SQL for scripting and data manipulation.
- Experience with digital marketing principles, campaign management, and lead management.
- Proven track record of successfully implementing end-to-end marketing campaigns and customer journeys.
- Experience in providing Admin support for Salesforce Marketing Cloud.
- Salesforce Marketing Cloud Certification(s).
- Experience working with CRM platforms such as Salesforce or Microsoft Dynamics.
- Familiarity with A/B testing methodologies and tools.
- Excellent communication skills with the ability to collaborate effectively with cross-functional teams.
- Strong analytical skills and the ability to translate data into actionable insights.
Employment Type: Full Time, Permanent
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What people at FIS are saying
Rating based on 110 Lead Engineer
reviews
Anonymous · Software Development
in Pune
Wor life balance is good and job security
Salary is not upto the Market
Read 110 reviewsLead Engineer salary at FIS
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FIS Benefits
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