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Digital Marketing Manager
Fashion TV
posted 11mon ago
Job Role Insights
Fixed timing
Key skills for the job
Job Description
- As a Digital Marketing Manager, you will play a crucial role in developing, implementing, and managing online marketing strategies to enhance the organizations digital presence and achieve business objectives
- You will be responsible for planning, executing, and optimizing various digital marketing campaigns across channels to drive brand awareness, customer acquisition, and revenue growth
Key Responsibilities:
- Digital Strategy Development:
- Develop and implement comprehensive digital marketing strategies aligned with overall business goals.
- Analyze market trends and competitor activities to identify opportunities and threats.
- Stay abreast of industry developments and emerging digital marketing trends.
- Campaign Management:
- Plan, execute, and optimize multi-channel digital marketing campaigns, including but not limited to SEO, SEM, social media, email, and content marketing.
- Monitor campaign performance, analyze key metrics, and adjust strategies to maximize ROI.
- Content Marketing:
- Collaborate with content creators to develop engaging and relevant content for various digital channels.
- Ensure content is optimized for search engines and aligns with brand messaging.
- Social Media Management:
- Oversee social media accounts and develop strategies to increase brand awareness and engagement.
- Create and curate compelling content for social media platforms.
- Monitor and respond to social media trends and user engagement.
- Search Engine Optimization (SEO):
- Conduct keyword research and implement on-page and off-page SEO strategies.
- Optimize website content and structure for improved search engine rankings.
- Stay updated on SEO best practices and algorithm changes.
- Email Marketing:
- Develop and execute email marketing campaigns to nurture leads and retain customers.
- Monitor email campaign performance and implement A/B testing for optimization.
- Analytics and Reporting:
- Utilize analytics tools to track and measure the performance of digital marketing campaigns.
- Prepare regular reports with key performance indicators (KPIs) and insights for stakeholders.
- Budget Management:
- Manage digital marketing budgets effectively, allocating resources based on campaign priorities and performance.
Qualifications:
- Bachelors degree in Marketing, Business, or a related field.
- Proven experience as a Digital Marketing Manager or similar role.
- In-depth knowledge of digital marketing channels and best practices.
- Strong analytical skills and proficiency in data analysis tools.
- Excellent communication and interpersonal skills.
- Ability to manage multiple projects and meet deadlines.
Preferred Skills:
- Familiarity with marketing automation tools.
- Experience with e-commerce platforms.
- Knowledge of graphic design and video editing tools.
- Certification in digital marketing is a plus.
Employment Type: Full Time, Permanent
Read full job descriptionPrepare for Digital Marketing Manager roles with real interview advice
What people at Fashion TV are saying
Rating based on 4 Digital Marketing Manager
reviews
Anonymous · Marketing & Communication
in Mumbai
Likes
Supportive management, The leadership team is approachable and always willing to help. however there can be excessive red tape and slow decision-making process
- Salary - Excellent+6 more
Dislikes
work expectations can be a little too much
Digital Marketing Manager salary at Fashion TV
reported by
1
employee
with 4
years exp.
₹2.9
L/yr - ₹3.7
L/yr
71%
less
than the average Digital Marketing Manager Salary in India
View more details
What Fashion TV employees are saying about work life
based on 253 employees
Strict timing
Alternate Saturday off
No travel
Day Shift
Fashion TV Benefits
Job Training 
Soft Skill Training 
Team Outings 
Education Assistance 
Work From Home 
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