Digital Marketing Specialist

Role & responsibilities

• Develop and implement SEO strategies to improve organic traffic and search rankings.
• Plan and execute SMO campaigns across platforms like Instagram, Facebook, LinkedIn, and Twitter to enhance brand visibility.
• Monitor and analyze performance metrics for campaigns and optimize them for better ROI.
• Collaborate with the content and creative team to produce engaging and optimized content for websites, blogs, and social media.
• Manage and execute paid ad campaigns on platforms such as Google Ads and social media channels.
• Conduct competitor analysis and market research to stay updated on trends and adapt strategies accordingly.
• Develop email marketing campaigns to nurture customer engagement and retention.
• Create monthly performance reports with actionable insights and recommendations.
• Stay updated with the latest trends in digital marketing and D2C e-commerce.

Preferred candidate profile

• Bachelor's degree in Marketing, Business, or a related field.
• 3-5 years of experience in digital marketing with a focus on SEO and SMO.
• Proven track record of managing successful digital campaigns for D2C brands.
• Strong analytical skills with proficiency in tools like Google Analytics, SEMrush, or Ahrefs.
• Excellent communication and project management skills.
• Ability to work independently and as part of a collaborative team.

Perks and benefits

• Competitive salary with performance-based incentives.
• Health insurance and wellness benefits.
• Professional development opportunities (workshops, certifications).
• Employee discounts on Hashtag Eyewears products.
• Vibrant and inclusive workplace culture.
• Paid time off and work-life balance initiatives.