Digital Marketing Specialist

The Digital Marketing Specialist will be responsible for driving Winfomi's digital marketing strategy to enhance brand awareness, engagement, lead generation, and customer retention. This position will play a crucial role in planning, implementing, and optimizing various marketing strategies across multiple channels, including social media, email, SEO, and paid advertising. Working closely with cross-functional teams, this role demands expertise in social media management, email marketing, SEO, and a foundational knowledge of Google and Meta Ads.

Key Responsibilities:

1. SEO & Content Strategy

Perform competitor analysis, including backlink research and content strategy, to enhance Winfomi's online visibility.

Develop and implement both on-page and off-page SEO strategies, including keyword optimization, link building, and content planning.

Monitor and analyze SEO performance, adjusting strategies based on metrics, competitor movements, and industry trends.

2. Email Marketing

Plan and execute email marketing campaigns, including strategy development, content creation, scheduling, and performance analysis.

Segment audiences and personalize email campaigns to increase engagement and conversion rates.

Monitor key metrics to optimize email performance and ensure adherence to best practices.

3. Social Media Management

Develop and implement a comprehensive social media strategy across platforms like LinkedIn, Facebook, Instagram, and Twitter.

Manage the creation, curation, and scheduling of content, working closely with designers and video editors to produce high-quality graphics and videos.

Grow the LinkedIn network by sending connection requests, using LinkedIn Sales Navigator to identify key leads, and generating engagement.

4. Local SEO

Optimize Winfomis online presence for local searches by managing Google Business Profile and other local SEO tactics.

Ensure NAP consistency across directories and implement local keywords to attract regionally relevant audiences.

5. Paid Advertising

Plan, implement, and optimize Google and Meta ad campaigns to achieve targeted reach and engagement.

Work closely with the team to align paid advertising with broader marketing strategies, ensuring ad effectiveness and return on investment.

6. Collaboration & Project Management

Coordinate with the development team to test new website features and ensure quality control before launching.

Collaborate with video editors and designers to maintain consistent branding and high-quality visuals across platforms.

Manage project timelines, deliverables, and expectations to ensure smooth workflow within the marketing department.

7. Lead Generation & Conversion Tracking

Leverage LinkedIn and other channels for lead generation and nurture key relationships to increase sales potential.

Track and report on campaign effectiveness, providing insights and recommendations to optimize lead generation strategies.

Qualifications:

Experience: 2+ years of experience in digital marketing, with a proven track record in social media management, email marketing, SEO, and paid advertising.

Education: Bachelor's degree in marketing, Business, or a related field (or equivalent experience).

Industry Knowledge: Demonstrated expertise in B2B marketing strategies, particularly within the software sector, with an understanding of industry trends and buyer personas.

Technical Skills: Proficiency in LinkedIn Sales Navigator, Google Analytics, Google Ads, Meta Ads, and SEO tools (such as Ahrefs, SEMrush, or Moz).

Project Management: Strong organizational skills with the ability to manage multiple projects and work cross-functionally with designers, developers, and other team members.

Analytical Skills: Experience analyzing data to drive insights and make strategic recommendations.

Communication: Excellent written and verbal communication skills to effectively convey ideas and strategies.

Key Attributes:

Strategic Thinker: Able to develop innovative strategies for digital marketing, aligning with Winfomis goals and brand vision.

Data-Driven: Highly analytical and detail-oriented, with a focus on optimizing campaigns based on performance metrics.

Team Player: Works collaboratively and efficiently with different departments to achieve shared goals.

Results-Oriented: Demonstrates a commitment to meeting deadlines, exceeding targets, and driving measurable impact.
Candidates who can join within 0-15 days will be given preference.