Hiring For Salesforce marketing cloud consultant

Must Have:

• Over 6 years of strong hands on experience with Salesforce Marketing Cloud (SFMC).
• Proficiency in configuring Marketing cloud Connect for integrations with CRM, Data Cloud, and Marketing Cloud Intelligence (MCI).
• Expertise in:
• Building custom advanced Marketing cloud web forms (including UTM settings, dynamic content, CRM lookup, and CRM updates).
• Writing and utilizing AMPscript, SSJS, and JavaScript.
• Practical knowledge of HTML, CSS, and JavaScript for development and customization.
• Experience in building and configuring:
• Automations for data processing, importing, lookups, and updates to CRM.
• Customer journeys with advanced features (e.g., web forms, data integrations).
• Ability to manage and optimize complex journey requests.
• Proficiency in conducting code reviews and testing (SIT and UAT).

Good to Have:

• In depth understanding of Salesforce CRM, including:
• CRM data structure and platform functionalities.
• Lead Management, Consent Management, and Customer 360-view concepts.
• Familiarity with:
• Personalization data points such as segmentation, grading, classification, and profiling.
• Segment creation in Salesforce Data Cloud