Digital Marketing Specialist For Software Services company

Responsibilities:

• Develop and execute comprehensive digital marketing strategies to promote the company's software services and solutions.
• Create and curate engaging content for the company's website, blog, and social media channels to attract and engage target audiences.
• Implement SEO strategies to improve the company's online visibility and search engine rankings for relevant keywords related to software services.
• Monitor and analyze website traffic, user behavior, and campaign performance using tools like Google Analytics and Google Search Console to identify opportunities for optimization and improvement.
• Collaborate with the sales and product teams to create marketing collateral, case studies, and other materials that effectively communicate the value proposition of the company's software services.
• Identify and evaluate new digital marketing opportunities, channels, and technologies to stay ahead of industry trends and drive continuous improvement.
• Manage the company's online presence and reputation across various platforms, including review sites and industry directories.

Requirements:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Understanding of B2B software services.
• Demonstrated expertise in online advertising platforms, including Google Ads, Facebook Ads, LinkedIn Ads, and other relevant channels.
• Proficiency in content creation and management, with excellent writing and editing skills.
• Candidate should have knowledge of HubSpot, Mailchimp, Canva, Microsoft Office and other tools.
• Creative thinking and problem-solving skills, with a keen eye for detail and design.
• Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects and deadlines effectively.
• Excellent communication and interpersonal skills, with the ability to build relationships and work cross-functionally with internal teams and external partners.

Note:

• Target market is North America
• We're currently seeking candidates for a digital marketing role focused on promoting software services and NOT e-commerce or retail content writers/bloggers.

"Immediate Joiners" preferable.

If you are passionate about technology, constantly seeking to learn and improve skill set, then you are the type of person we are looking for!

Do reach me @ "daniel@expsoltechs.com"