Assistant Brand Manager - FMCG - IIM/XLRI/FMS/MDI (2-4 yrs)

ASSISTANT BRAND MANAGER, WITH AN FMCG AT GURGAON

Executive Hiring is looking for an Asst Brand Manager for an FMCG, at Gurgaon.

Post Grad / MBA in Marketing from the Top 4 IIM's, XLRI, FMS, MDI etc. with at least 2-4 years of work exp. in Brand Marketing in an FMCG dealing with Food & Bev,/ Personal Care/ Hygiene category etc. Some Sales exp desired.

KRA's:

- Assist Category Head in developing Brand Plans and Annual Budgeting

- Ensure coordination and execution of Brand Plans & Strategic Initiatives as per Activity Calendar

- Liaise with the sales team for effective deployment and execution of BTL Activations, POSM, etc.

- Plan and execute channel specific marketing initiatives for the brand: TT, MT and Ecomm Performance

- Systemic Adherence: Internal Sales Analytics, Competition Tracking, Nielsen RMS, Brand Track, Market Visits to Rural and Urban areas like across India, Consumer Connects

Manage multiple internal and external stakeholders for the following:

- NPDs/ EPDs: Assist in managing Innovation Funnel projects and drive key network paths to achieve project deliverables

Cost-saving Projects & Drive Profitability

- Creative: Mainline and Online Campaign Execution | Asset Development- TVC, DVC, Key Visuals, etc. | POSM Development | Other ATL & BTL Collaterals

- Media: Ensuring timely execution of Calendars across Mainline/ ATL, Digital, Ecomm, Influencer and OOH media

- Research & Insights

- BTL Agencies

- Packaging Design Agencies- Design Development | Artwork Development