To think conceptually and produce engaging copy as per client s brief
Participate in brainstorming ideas for the clients
Translate concepts and creative brief into finished copy
Establishes tone, character, and messages that will effectively communicate with the target audience and fulfil the brand objectives. The writing may range from development of short format/long format copy and content development, scripts and story board for audio visual communication and interface copy.
Constantly explores online creative/copy/content innovations and ground-breaking techniques that may enhance a client s marketing message.
Collaborate with account management, design, strategy, media & social team
Ensure timely and flawless execution
Requirements and Qualifications
4-5 years of hands-on digital agency experience digital/online campaign
Passionate about the latest trends in digital marketing and global campaigns
Strong conceptualization and writing skills with a comprehensive knowledge of the digital landscape.
Proficiency in social, online marketing, mobile marketing and media concepts
Ability to create concepts and copy that deliver on creative briefs and align to business goals
Ability to envision creative ways to leverage online ideas and technologies
Attention to detail (punctuation, grammar, tone of voice) a must