Content Writer, Zirakpur

Role & responsibilities

1. Content Strategy Development

• Define and execute a content strategy that aligns with business objectives and audience preferences.
• Conduct market and audience research to identify content needs and trends.
• Develop content calendars and ensure a consistent publishing schedule.

2. Content Creation and Curation

• Write, edit, and proofread content such as blogs, articles, social media posts, email newsletters, and multimedia scripts.
• Collaborate with writers, designers, videographers, and other creative teams to produce high-quality content.
• Source and curate relevant third-party content when applicable.

3. Content Optimization

• Implement SEO best practices to ensure content ranks well in search engines.
• Analyze and optimize content for readability, engagement, and shareability.
• Use analytics tools to measure performance and adjust strategies accordingly.

4. Content Distribution

• Manage the publishing process on platforms such as websites, blogs, social media channels, and email newsletters.
• Ensure proper formatting and presentation of content across different mediums.
• Collaborate with marketing and PR teams to amplify content reach.

5. Team Collaboration and Management

• Coordinate with other departments (e.g., marketing, sales, product) to ensure content aligns with overall strategies.

6. Brand Consistency

• Maintain the brand's voice, tone, and style across all content.
• Develop and enforce content guidelines or style guides.
• Ensure compliance with copyright laws and ethical content creation standards.

7. Audience Engagement

• Monitor audience feedback and interactions to refine content strategies.
• Engage with the audience through comments, forums, or direct communication when needed.
• Foster community building through engaging and interactive content.

8. Technology and Tools Management

• Use content management systems (CMS) like WordPress, Drupal, or HubSpot to upload and manage content.
• Familiarize themselves with analytics tools (e.g., Google Analytics, HubSpot) for performance tracking.
• Leverage automation tools for scheduling and distributing content efficiently.

9. Performance Analysis and Reporting

• Track KPIs (e.g., website traffic, engagement rates, conversion rates).
• Generate regular reports to measure content effectiveness.
• Use insights to refine future content strategies.

10. Innovation and Adaptation

• Stay updated with industry trends, tools, and best practices.
• Experiment with new content formats like podcasts, videos, or interactive media.
• Adapt strategies to meet evolving audience preferences and platform algorithms.

Key Skills for a Content Manager

• Strong writing, editing, and communication skills.
• Knowledge of SEO, analytics, and digital marketing.
• Proficiency in CMS platforms and design tools (e.g., Canva, Adobe Suite).
• Leadership and team management abilities.
• Creativity and adaptability to new trends and technologies.

A good content manager ensures that all content aligns with the companys goals, appeals to the target audience, and contributes to building a strong and consistent brand presence.

Preferred candidate profile

Any graduate in IT with good communication skills and experience of content writing for at least 1 year.

Perks and benefits

Best in the Industry.