Business Development Executive

Key Responsibilities:

• Develop and implement comprehensive digital marketing strategies that align with business goals.

• Lead SEO efforts to increase organic visibility and improve SERP rankings.

• Conduct market research to identify new business opportunities and digital trends.

• Manage and optimize online campaigns across social media, email marketing, and PPC platforms.

• Monitor and analyze performance metrics, including website traffic, social media engagement, and lead conversions.

• Collaborate with the design and content teams to create compelling digital content (blogs, social media posts, whitepapers).

• Identify and nurture partnerships and collaboration opportunities.

• Generate leads through innovative digital channels and build strong relationships with prospective clients.

• Stay updated on emerging technologies and trends in digital marketing, SEO, and IoT sectors.

Key Skills:

• Strong knowledge of digital marketing tools and techniques (Google Analytics, SEMrush, Ahrefs, etc.).

• Expertise in SEO/SEM, keyword research, and on-page/off-page optimization.

• Proven track record of lead generation through digital channels.

• Excellent communication and relationship-building skills.

• Familiarity with content management systems (WordPress, etc.).

• Basic understanding of IoT and electronics will be a plus.

Qualifications:

• Bachelor s degree in Marketing, Business, or related fields.

• 1-3 years of experience in Digital Marketing or Business Development with a focus on SEO.

• Strong analytical skills and attention to detail.