Lead/Head - Digital Sales - Online Insurance Division (8-10 yrs)

We are looking for a dynamic Team Leader to spearhead the growth of our online insurance division. This is a unique opportunity for a visionary leader to scale our platform, drive digital innovation, and make a significant impact.

Key Responsibilities:

Digital Strategy Development:

- Devise and implement innovative strategies to increase website traffic, optimize the customer journey, and improve lead conversion rates.

- Develop a roadmap to scale the online insurance portal, transforming it into a market-leading platform.

Team Leadership:

- Lead, mentor, and inspire a team of six professionals to achieve and exceed business goals.

- Collaborate across departments to align strategies and ensure cohesive execution.

Performance Optimization:

- Analyze website metrics and user behavior to identify growth opportunities.

- Implement SEO, PPC, content marketing, and other digital marketing campaigns to maximize visibility and ROI.

CRM Implementation:

- Select, implement, and manage a robust CRM system to improve lead management, customer retention, and sales efficiency.

- Ensure seamless integration of CRM with other tools and platforms.

Lead Generation & Conversion:

- Build and manage lead generation campaigns, including email marketing, social media, and paid advertising.

- Develop strategies to nurture leads through the sales funnel, ensuring high-quality conversions.

Market Analysis:

- Monitor market trends, competitor activities, and emerging technologies to keep the platform competitive.

- Provide insights and recommendations to adapt to industry changes and customer preferences.

Revenue Growth:

- Identify new revenue streams and partnership opportunities to expand the business.

- Work closely with stakeholders to develop and implement monetization strategies.

Requirements:

Education: Bachelor's degree in Business, Marketing, or a related field (MBA preferred).

Experience:

- Minimum 8-10 years of experience in digital marketing, e-commerce, or online business management.

- Proven track record in scaling digital platforms and delivering revenue growth.

- Expertise in CRM implementation, lead generation, and customer acquisition strategies.

Technical Skills:

- Proficient in SEO, Google Ads, social media marketing, and analytics tools (e.g., Google Analytics).

- Knowledge of UX/UI best practices and e-commerce trends.

Soft Skills:

- Strong leadership and team management capabilities.

- Excellent communication, problem-solving, and decision-making skills.

- Results-driven with a customer-focused mindset.