Digital Marketing Specialist - eCommerce (5-8 yrs)

Job Overview:

We are looking for a Digital Marketing Specialist with experience in Meta (Facebook) or E-commerce, who is eager to learn and contribute to our digital growth strategy. This role offers hands-on exposure to key business functions, including digital marketing, data analytics, customer engagement, and platform optimization.

Key Responsibilities:

- Assist in developing and executing E-commerce growth strategies based on market trends and platform insights.

- Work on Facebook Ads, Google Ads, and other digital marketing channels to optimize customer acquisition and engagement.

- Support the data analytics team in analyzing customer behavior, campaign performance, and conversion trends.

- Collaborate with cross-functional teams to enhance user experience, content strategy, and marketing campaigns.

- Stay updated with industry best practices in social commerce, marketplace strategies, and digital advertising.

- Assist in competitor analysis, identifying opportunities for improved product positioning and brand visibility.

- Contribute to automation projects, AI-driven personalization, and digital innovation for business growth.

- Participate in management discussions, preparing reports and insights to support decision-making.

Key Skills & Qualifications:

- Master's degree in business, Marketing, or a related field from a Tier 1 or Tier 2 college.

- Experience at Meta (Facebook) or E-commerce companies.

- Understanding of social media algorithms, ad bidding, and campaign optimization.

- Analytical mindset with experience in Google Analytics, Meta Business Suite, or similar tools.

- Knowledge of SEO, PPC, performance marketing, and user acquisition strategies.

- Strong communication, problem-solving, and teamwork skills.

- Proficiency in Excel, Power BI, SQL, or other data visualization tools is a plus.

Why Join Us?

- Exposure to fast-paced digital business operations.

- Hands-on experience with cutting-edge E-commerce strategies and digital marketing tools.

- Growth-oriented learning environment with mentorship from industry experts