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based on 14 Reviews

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Sr Executive - Programmatic

EssenceMediacom Canada

based on 14 Reviews

2-4 years

Kolkata, Mumbai, Hyderabad / Secunderabad + 3 more

1 vacancy

Sr Executive - Programmatic

EssenceMediacom

posted 1mon ago

Fixed timing

Key skills for the job

+ 3 more

This role reports to the Manager - Programmatic

3 best things about the job:

You will be the owner of transforming the agency s digital media buying from manual insertion order to data and technology-driven buying, generating higher ROI for clients and higher revenue/margin.
It s Programmatic. The world is moving in that direction. You will be charged with driving that for the largest media agency in India working across all the publishers, vendors and start-ups creating disruption to traditional way of doing business.
Working with cross-functional teams to drive efficiency and automation at scale.

In this role, your goals will be:

In 3 months:

Gain an in-depth understanding of the programmatic landscape.
Be trained on the various platforms and tools.
Contribute to the day-to-day operations.
Take ownership of simple campaign set ups, campaign monitoring and basic optimization.

In 6 months:

Participate in business proposals, leading the programmatic element and supporting in group pitches.
Ensure that we offer a coordinated and integrated operation with the wider business
Isolate new business prospects and help grow revenue for existing client

In 12 months:

Be responsible and confidently manage campaigns of all KPIs from start to completion.
Be a trusted advisor to the global team and support their activity.
Test, learn, share, and seek different optimization tactics and knowledge share with the wider trading team.

What your day job looks like at GroupM:

Develop strong relationships with counterparts in GroupM regional teams (Europe, U.S., Asia)
Lead the training and growth of your local programmatic team.
Enforce DV360 and TrueView best practices with a focus on platform expertise, consistency, and quality of work delivery.
Be accountable for consistent work delivery to GroupM regional teams by ensuring a high quality of output.
Serve as point of escalation for your team and take ownership of resolving challenges.
Provide career development and coaching for your team.
Line manages 2-5 direct reports with as many as 10 indirect reports.
Provide timely and actionable feedback to the team to aid in their development, improvement, and progress. Provide awareness and recognition for jobs well done.
Provide support to in capacity planning resource management for the team.
Present strong and effective communication across all levels

What you ll bring:

Working experience in Agency, Trading Desks or Programmatic Tech Partners
Actual Campaign execution experience with most of the local programmatic players as well as measurement providers
Familiar with DSP and exchange revenue streams and be able to negotiate trading benefits.
Existing relationships with publishers, programmatic product partners, as well as data providers in the local market
Knowledge of different programmatic trading models and their implications to both advertiser s inventory quality and publisher monetization strategies
Being able to articulate difficult technical concepts to non-technical people such as explaining lookalike modeling and cookie mapping to the lay person.

Minimum Q ualifications and Education:

Graduation or Post Graduation Degree in Any stream
2+ years professional experience with digital media preferably within a media agency/trading desk
Experience in Google Marketing Platform (DV360, CM, GA360).
Experience in top AdTech MarTech platforms.
Experience in Client Decks, Programmatic Strategy, New Pitches, etc.
Hands on experience and knowledge on programmatic platforms.
Clear thought process strategy to build on existing businesses.
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