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53 EssenceMediacom Jobs

Manager - Programmatic

3-6 years

Kolkata, Mumbai, Hyderabad / Secunderabad + 1 more

1 vacancy

Manager - Programmatic

EssenceMediacom

posted 1mon ago

Job Description

This team is responsible for delivering international solutions, particularly in APAC EMEA, with some global influence. You will enjoy working in a collaborative team environment and will hold a can do attitude with the passion to learn and grow.
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
Reporting of the role :
This role reports to the Associate Director - Programmatic
 
3 best things about the job:
  • You will be the owner of transforming the agency s digital media buying from manual insertion order to data and technology-driven buying, generating higher ROI for clients and higher revenue/margin.
  • It s Programmatic. The world is moving in that direction. You will be charged with driving that for the largest media agency in India working across all the publishers, vendors and start-ups creating disruption to traditional way of doing business.
  • Working with cross-functional teams to drive efficiency and automation at scale.
In this role, your goals will be:

In 3 months:
  • Bed down and understand the programmatic setup across the business.
  • Build out a roadmap for what is required to grow the programmatic buying business moving forward.
In 6 months:
  • Participate in business proposals, leading the programmatic element and supporting in group pitches.
  • Ensure that we offer a coordinated and integrated operation with the wider business.
  • Isolate new business prospects and help grow revenue for existing client.
In 12 months:
  • Establish your position as a thought leader, with demonstrable thought leadership including a deep awareness of programmatic platforms and industry trends.
  • Ensure at least one strategic win by secure the programmatic buying business for one of the key current clients.
What your day looks like at GroupM Nexus Global Team :
  • Develop strong relationships with counterparts in GroupM-Hub regional teams (Europe, U.S., Asia)
  • Lead the training and growth of your local programmatic team.
  • Enforce DV360 and TrueView best practices with a focus on platform expertise, consistency, and quality of work delivery.
  • Be accountable for consistent work delivery to GroupM regional teams by ensuring a high quality of output.
  • Serve as point of escalation for your team and take ownership of resolving challenges.
  • Provide career development and coaching for your team.
  • Line manages 2-5 direct reports with as many as 10 indirect reports.
  • Provide timely and actionable feedback to the team to aid in their development, improvement, and progress. Provide awareness and recognition for jobs well done.
  • Provide support to in capacity planning resource management for the team.
  • Present strong and effective communication across all levels
What you ll bring:
  • Working experience in Agency, Trading Desks or Programmatic Tech Partners
  • Actual Campaign execution experience with most of the local programmatic players as well as measurement providers
  • Familiar with DSP and exchange revenue streams and be able to negotiate trading benefits.
  • Existing relationships with publishers, programmatic product partners, as well as data providers in the local market
  • Knowledge of different programmatic trading models and their implications to both advertiser s inventory quality and publisher monetization strategies
  • Being able to articulate difficult technical concepts to non-technical people such as explaining lookalike modelling and cookie mapping to the lay person.
Minimum Q ualifications and Education:
  • Graduation or Post Graduation Degree in Any stream
  • 3+ years professional experience with digital media preferably within a media agency/trading desk
  • Experience in Google Marketing Platform (DV360, CM, GA360).
  • Experience in top AdTech MarTech platforms.
  • Experience in Client Decks, Programmatic Strategy, New Pitches, etc.
  • Hands on experience and knowledge on programmatic platforms.
  • Clear thought process strategy to build on existing businesses.
  • Competent in all Microsoft office software

Employment Type: Full Time, Permanent

Read full job description

What people at EssenceMediacom are saying

Manager salary at EssenceMediacom

reported by 3 employees with 5-6 years exp.
₹8.1 L/yr - ₹13 L/yr
39% less than the average Manager Salary in India
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What EssenceMediacom employees are saying about work life

based on 14 employees
55%
100%
67%
75%
Strict timing
Monday to Friday
No travel
Day Shift
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EssenceMediacom Benefits

Free Transport
Child care
Gymnasium
Cafeteria
Work From Home
Free Food +6 more
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