Business Manager

The Data & Audiences Manager will be the custodian of First-party Data (1PD) planning across brand portfolios & will be working on audience planning & deployment. Your day-to-day job will require you to create & model audiences CDP & CRM to aid the planning & deployment of 1PD. You will work closely on digital plans to activate 1PD audiences, closely monitor the performance & suggest corrective measures. You will be actively working developing audience strategies & build custom audience segments from owned audiences & platform cohorts.
3 best things about the job:
1. Exposure to future-forward solutions like ADH, Data Clean Rooms among others
2. Learn & work closely on the process of integrating CDP & CRM
3. Opportunity to work on data modeling & upskilling on the MarTech stack

Our attitude of Positive Provocation is enabled by:
The deep Knowledge we have of our clients business
The confidence to Challenge what s gone before
The Support to go further than we thought possible
Core responsibilities:
1st Party Data & Audience Modeling, Planning & Strategy
Campaign Performance & Analysis of 1st Party Audiences
Internal & External (Client) Stakeholder Management
Reporting & Analysis
2

The Candidate:
An ideal candidate should have 3-5 yrs. of experience in Digital Media Planning, especially on Biddable Campaigns on Meta (FB/IG) Business Manager & Google Ads (Google Ads / DV360)
Should be hands-on with campaign set-up, monitoring, optimization & reporting across platforms.
The candidate should have a worked on custom audiences across Meta (FB/IG) Business Manager & Google Ads platforms (Google Ads / DV360) with a strong understanding of Google Analytics.
The candidate should be comfortable with preparing & presenting campaign results presentations to senior stakeholders.