Senior Associate Data Analyst

Company description Digitas is the global Marketing & Technology Services brand and part of the Publicis Groupe. Digitas Connected Marketing Agency proposition is based on the principle that there are better ways for brands to connect with people and people with each other. Leveraging comprehensive data, technology, creative, media and strategy capabilities and a proprietary planning process called North, Digitas delivers ambitious outcomes via connected practices that include Creative + Media Campaigns, Brand Experiences, CRM & Loyalty and Marketing Transformation. A Gartner Magic Quadrant Global Marketing Agency Leader for five consecutive years, Digitas serves the world s leading brands through a global network comprised of more than 4,000 employees across over 30 countries and 50 offices. For more information visit www.digitas.com, where everything connects. https://linktr.ee/digitas_india Overview Primary Skills: Very strong skills in Google Analytics 360, Google Tag Manager 360 and GA4 (GTM and GA) Good Knowledge Firebase and Mobile Analytics Tagging Data Studio Experience in working on Big Query/SQL for GA data Adobe Analytics Strong Technical knowledge in implementation of Google Analytics Is mandatory Good in JS skills is must as he need to do some analytics development (Coding background is preferable) Google Optimize Secondary Skills: Server side Tagging experience Knowledge of google Marketing platform Google Cloud Platform & allied functions Adobe Analytics good to have Launch Google Optimize/AB Testing/ Adobe Target