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Marrina Decisions

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4.0

based on 3 Reviews

1 Marrina Decisions Email Campaign Manager Job

Email Campaign Manager

Marrina decisions

4.0

based on 3 Reviews

2-5 years

₹ 6.8 - 7L/yr (AmbitionBox estimate)

Remote

1 vacancy

Email Campaign Manager

Marrina Decisions

posted 1mon ago

Job Role Insights

Fixed timing

Key skills for the job

Digital Marketing Email Marketing HTML Marketing Automation Marketing Operations Troubleshooting

+ 3 more

Job Description

We are looking for an experienced marketing campaign manager for our in-house team. The ideal candidate for this role would possess strong analytical skills and vast experience in marketing automation industry. This role comes with high growth career and you get to work with some of the best US clients.

Responsibilities -

Execute email marketing campaigns and build processes in Marketo, Pardot, Eloqua and other marketing automation platforms.
Manage the procedure, implementation, tracking and measurement of marketing campaigns.
Deliver regular reports of campaign results, including web analysis and evaluation of KPIs.
Work with various teams for QA of emails, landing pages and other marketing assets.
Configure daily campaign audience segments.
Flawless delivery of daily campaigns, troubleshoot issues that arise and implement solutions to mitigate future problems.
Utilize staff and resources to produce quality content for execution.
Execute campaign effectively, on schedule and on budget.
Set up, testing, execution, and reporting on Marketo-based campaigns (including landing pages, forms, and reports) for lead management, lead nurturing, and lead scoring.
Work with designers and developers to create web pages, landing pages, and emails and define A/B testing to optimize performance.
Manage prospect and customer database including creating and updating lists, segmenting data, and list hygiene.
Build and constantly improve the company s integrated marketing strategy, test plans, and overall program development while creating new flows, and nurture campaigns for prospects and customers.
Deploying global campaigns on time, to the correct audience, without any functionality errors.

Requirements -

Minimum 3 years of experience working with marketing campaigns for clients.
The candidate should have hands-on experience working in Marketo, Pardot, and Eloqua.
Should be able to build and deploy campaigns in production independently.
Require good understanding of HTML,CSS, build responsive email templates, troubleshoot rendering issues in email templates.
Certification in Marketo or any other marketing automation platform is a huge plus.
Advanced business logic skills (e.g., if/then conditions and rules) to define lead nurture flows.
Ability to forge strong relationships with sales and marketing operations functions.
Comfortable working in a cross-functional and matrixed environment.
Ability to converse at both tactical and strategic levels.
Digital marketing experience (email, paid social, paid search, display and video).
Flexible & adaptable with the ability to work under pressure, to juggle multiple projects and requests, and to meet deadlines with close attention to detail and minimal guidance.
Knowledge about email compliance (CAN-SPAM, GDPR, CASL).
Attention to detail and strong organization skills with demonstrated ability to juggle multiple projects and requests.
Familiarity with Marketo s APIs.