Digital Marketing Manager

About Eloit Innovations:

Eloit Innovations is a global leader in educationtechnology, dedicated to empowering educational institutions withstate-of-the-art, AI-powered tools. Our flagship product, Edisapp School ERP,revolutionizes the management of K12 schools, ensuring efficient operations andenhanced learning experiences. Join us in our mission to transform educationand make a significant global impact

Role Overview:

Eloit Innovations is seeking a talented and experiencedDigital Marketing Specialist to join our growing team. As a Digital MarketingSpecialist, you will play a pivotal role in driving our digital marketingefforts, with a strong focus on Google Ads, paid advertising, and HubSpotexpertise. You will collaborate closely with our marketing and sales teams tocreate and execute digital marketing strategies that maximize our onlinepresence and drive lead generation.

Key Responsibilities:

• HubSpot Expertise: Leverage HubSpots marketingautomation platform to create and manage email marketing campaigns, leadnurturing workflows, and other digital marketing initiatives. Ensure seamlessintegration between HubSpot and other marketing tools.
  
• Google Ads Management: Create, optimize, andmanage Google Ads campaigns to increase brand visibility, drive traffic, andgenerate high-quality leads. Monitor and analyze campaign performance, makingdata-driven adjustments to achieve optimal results
  
• Paid Advertising: Develop and execute paidadvertising campaigns across various platforms, including social media anddisplay advertising. Implement A/B testing and other strategies to improvecampaign effectiveness and ROI.
  
• SEO and SEM: Collaborate with content creatorsto optimize website content for search engines (SEO). Manage search enginemarketing (SEM) campaigns to enhance online visibility and drive targetedtraffic.
  
• Analytics and Reporting: Regularly analyze andreport on the performance of digital marketing campaigns using tools likeGoogle Analytics and HubSpot. Provide insights and recommendations forcontinuous improvement.
  
• Lead Generation: Work closely with the salesteam to generate high-quality leads through digital marketing efforts.Implement lead generation strategies and track lead conversion rates.
  
• Content Strategy: Contribute to the developmentof content strategies that align with digital marketing initiatives, ensuringconsistent messaging and brand positioning.
  
• BudgetManagement: Manage the digital marketing budget effectively,allocating resources to campaigns that deliver the best results.
  
  
  
  Requirements

  • Bachelors degree in marketing, business, or arelated field.
    
  • Minimum of 5 years of experience in digitalmarketing, with a strong focus on Google Ads, paid advertising, and HubSpot.
    
  • Proficiency in using Google Ads, GoogleAnalytics, HubSpot, and other digital marketing tools.
    
  • Solid understanding of SEO and SEM bestpractices.
    
  • A track record of successful digital marketingcampaigns with measurable results.
    
  • Excellent analytical and data-drivendecision-making skills.
    
  • Strong written and verbal communication skills.
    
  • Ability to work independently andcollaboratively in a fast-paced environment.
    
  • Relevant certifications in digital marketing(e.g., Google Ads, HubSpot) will be a plus.
    
    
    
    Benefits

    • A collaborative and innovative work environment.
      
    • Opportunities for professional growth anddevelopment.
      
    • Competitive salary and benefits package.
      
    • The chance to make a significant impact onglobal education.
      
    • Health Insurance
      
      
      
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