EdYoda - Manager - Marketing (2-6 yrs)

Marketing Manager | EdYoda.com | Bangalore (On-site)

Role Overview:

We are looking for a Marketing Manager to take complete ownership of 0 to 1 marketing and growth initiatives at EdYoda.com. This is a high-impact role where you will define, execute, and scale our marketing strategies to drive revenue growth and high ROAS. You will play a crucial role in identifying high-performing growth channels, optimizing marketing funnels, and ensuring data-driven execution.

Key Responsibilities:

- Lead and execute end-to-end Meta marketing campaigns to drive high ROAS and sales.

- Identify, test, and scale high-impact growth channels for maximum revenue generation.

- Optimize marketing funnels to improve conversion rates and reduce acquisition costs.

- Leverage analytics to track campaign performance and continuously refine strategies.

- Collaborate with product, sales, and content teams to ensure aligned marketing efforts.

- Stay ahead of industry trends and competitors to keep EdYoda's marketing best-in-class.

Required Skills & Qualifications:

- Proven expertise in running and optimizing high-ROAS Meta (Facebook & Instagram) marketing campaigns.

- Strong analytical skills with a data-driven approach to decision-making.

- Experience in performance marketing, funnel optimization, and growth hacking.

- Hands-on experience with Meta Ads Manager, audience targeting, and conversion tracking.

- Ability to work in a fast-paced startup environment with high ownership and autonomy.

Benefits:

Competitive salary: 5-20 LPA & ESOPs

- Ownership & Growth: Direct impact on the company's revenue and marketing strategy

- Fast-paced startup environment: Work with a highly motivated team in the booming upskilling space

- If you're a data-driven marketer who thrives in high-growth environments and knows how to scale performance marketing for maximum ROAS, we want to hear from you!