Digital Marketing Specialist

EduFin is looking for Digital Marketing Specialist to join our dynamic team and embark on a rewarding career journey

• A Digital Marketing Specialist is responsible for developing, implementing, and managing digital marketing campaigns to promote products, services, or brands
• They utilize various digital channels, such as search engines, social media platforms, email marketing, and websites, to reach and engage with target audiences
• The role involves analyzing data, tracking campaign performance, and optimizing strategies to achieve marketing objectives

Key Responsibilities:

• Develop and execute digital marketing strategies: Plan, create, and implement comprehensive digital marketing campaigns across various channels, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media, email marketing, and content marketing
• Content creation and management: Create compelling and relevant content for digital platforms, including websites, blogs, social media posts, and email newsletters
• Ensure content is optimized for search engines and target audience engagement
• Social media management: Manage social media accounts and develop strategies to increase brand awareness, engagement, and reach
• Monitor social media trends and implement effective strategies to drive organic and paid social media campaigns
• Search engine optimization (SEO): Conduct keyword research, optimize website content, and implement SEO best practices to improve organic search rankings
• Monitor website performance using analytics tools and make data-driven recommendations to enhance SEO efforts
• Paid advertising campaigns: Set up, manage, and optimize paid advertising campaigns, such as Google Ads, social media ads, and display advertising
• Monitor performance, analyze data, and adjust strategies to maximize ROI