Ediiie - Specialist - Growth Marketing (3-6 yrs)

Job Title: Growth Marketing Specialist.

Department: Marketing.

Employment Type: Full-Time.

EDIIIE is a creative technology company that produces next-generation experiences for world class brands. We are india's largest solution provider for AR/VR/XR and Gamification needs, with a focus on quality and customer satisfaction. We deploy our expertise to create custom solutions for the needs in education, learning, training and addressing business problems, all enabled with the latest of cutting-edge technology. We develop content that supports devices from mobile phone to high-end VR XR head mount displays (HMDs) and related facilities.

Role & Responsibilities:

- We are hiring a Growth Marketing Specialist for the Mohali office.

The essential deliverables are to:

- Experience with multiple digital marketing channels, including paid acquisition (SEM, display, social), email marketing, content marketing, etc.

- Create compelling ad copy, visuals, and landing pages to maximize conversion rates.

- Monitor campaign performance, track key metrics, and adjust strategies as needed to achieve optimal results.

- Identify key target audiences, platforms, and channels for campaigns based on market research and data analysis.

- Define KPIs and performance benchmarks to measure the success of campaigns.

- Utilize data analytics tools to gather insights and identify trends that inform campaign decisions.

- Interpret performance data to make data-driven recommendations for campaign optimizations.

- Continuously analyze user behavior and identify opportunities for improving the user journey and conversion funnel.

- Measuring the impact of marketing activities using analytics tools such as Google AdWords, Facebook Ads Manager, or HubSpot to track leads generated from campaigns.

- Collaborate with the creative team to develop engaging ad creatives and landing pages that align with campaign objectives.

- Implement and Manage workflows in marketing analytics with software like GTM, Hubspot, MS Clarity, etc.

- Coordinate across Paid Media Platforms like LinkedIn, Google, Social Ads, and other platforms.

- Well-read on the latest industry competitive tools, trends, and best practices.

Requirements & Qualifications:

- Bachelor's degree in marketing, communications, or related field.

- 3+ years in Growth Marketing tools and trends.

- Working knowledge of Google AdWords and other paid search platforms.

- Good knowledge on Zappier and Appscript.

- Communication proficiency.

- Proven ability to build and maintain relationships with external stakeholders.

- Excellent analytical and problem-solving skills.

- Knowledge of the AR/VR industry and trends.

- Ability to think strategically, align with the organizational vision and drive the business strategy.

What we offer:

- A cohesive working environment.

- Opportunity to grow of a rapidly growing organization.

- Experience in an emerging industry (Metaverse | XR | Digital Twins | Web 3.0).

- Proficient, fun-to-work-with colleagues and an unparalleled learning ecosystem.