Social Media Analyst

The ideal candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. The role enables to identify discrepancies and propose optimal solutions by using a logical, systematic, and sequential methodology. It is vital to be open-minded towards inputs and views from team members and to effectively lead, control, and motivate groups towards company objects. Additionally, candidate must be self-directed, proactive, and seize every opportunity to meet internal and external customer needs and achieve customer satisfaction by effectively auditing processes, implementing best practices and process improvements, and utilizing the frameworks and tools available. Goals and thoughts must be clearly and concisely articulated and conveyed, verbally and in writing, to clients, colleagues, subordinates, and supervisors.

Process Manger Roles and responsibilities:

• Data Analysis and Interpretation:
• Monitor and analyze social media conversations across various platforms using social media listening tools such as Talk walker, Meltwater, and Sprinkler.
• Gather valuable insights by analyzing social media volume and sentiment for both the brand and competitors.
• Utilize statistical techniques to quantify and measure the impact of social media efforts on brand reputation and engagement.
• Reporting and Presentation:
• Prepare comprehensive reports with visually compelling data visualizations, charts, and graphs to effectively communicate key findings to stakeholders.
• Regularly present actionable insights and recommendations to the marketing and management teams.
• Translate complex data into easily understandable and actionable insights for non-technical team members.
• End-to-End Analysis:
• Manage the entire process of data analysis from data collection and processing to final presentation.
• Use SQL and Python skills to efficiently process and manipulate large datasets.
• Social Media Strategy:
• Collaborate with the marketing team to align social media strategies with business objectives and marketing campaigns.
• Provide strategic recommendations to improve social media engagement, reach, and overall brand sentiment.
• Tools and Technology:
• Stay up-to-date with the latest social media listening tools and technologies, and suggest new tools that can enhance our data analysis capabilities.

Technical and Functional Skills:

• Education and Experience: Bachelor's degree in Marketing, Communications, Data Science, or a related field. Proven experience of 5 to 7 years in social media listening and analytics. A strong portfolio showcasing successful social media insights and reports.
• Technical Skills: Proficient in data analysis, data interpretation, and report writing. Advanced knowledge of Microsoft PowerPoint for creating impactful presentations. Strong skills in SQL and Python to handle and process large datasets efficiently.
• Social Media Listening Tools: Familiarity with social media listening tools like Talkwalker, Meltwater, Sprinklr, or equivalent platforms.
• Communication Skills: Excellent verbal and written communication skills. Ability to communicate complex technical concepts to non-technical team members.

Analytical Mindset: Strong analytical and problem-solving skills with an attention to detail. Ability to think critically and make data-driven decisions.