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Associate- Category Marketing
2-4 years
₹ 11.25 - 8.25L/yr (AmbitionBox estimate)
This is an estimate of the average salary range for this
position. It has not been reviewed by the company, and
the actual salary may differ.
Bangalore / Bengaluru
1 vacancy
Associate- Category Marketing
Myntra
posted 6d ago
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Key skills for the job
Job Description
Associate - Category Marketing
Location : [Banfalore] | Department :Category Marketing | Experience : 2-4 Years
As an Associate - Category Marketing , you will play a pivotal role in driving the growth of specific fashion categories through strategic marketing initiatives. You will collaborate with cross-functional teams to execute campaigns, analyze performance, and ensure seamless coordination with stakeholders. This role offers an exciting opportunity to influence customer behavior and drive category growth in a fast-paced, dynamic environment.
Key Responsibilities - Category Growth Strategy :
- Plan and execute marketing campaigns to achieve category targets (GMV, AOV, and conversion rates).
- Identify growth opportunities using customer insights and competitive benchmarking.
- End to end ownership for the business in terms of ensuring planned traffic is delivered via different organic and inorganic traffic sources
- Troubleshoot day to day merchandising, launch and marketing activities and providing end to end solutions for day to day operations.
- Stakeholder Management :
- Collaborate with category teams, creative teams, marketing teams, central store team, monetization team, external brand partners, so on and so forth to align on campaign execution, launches, traffic performance, on app merchandising
- Build and manage relationships with internal teams and external vendors for seamless coordination.
- Digital Marketing and On App Experience Execution :
- Work with the performance marketing team to run category-specific ads on platforms such as Google, Facebook, and Instagram.
- Oversee SEO and SEM strategies for category visibility and engagement.
- Plan brand marketing campaigns with respective brand marketing stakeholders on a need basis
- Work with activations team and plan topical activations on a monthly basis
- Collaborate with growth hack team and execute 3rd party campaigns on 3rd party platforms
- Liaise with central storefront team to ensure online visibility with respective to a particular business, campaign or brand is met with its desired expectation
- Data Analysis Reporting :
- Use MS Excel skills for campaign tracking, performance analysis, and ROI evaluation.
- Prepare weekly and monthly reports on category performance and marketing effectiveness.
- Customer Engagement :
- Develop strategies to improve customer retention and loyalty.
- Create personalized campaigns leveraging customer segmentation and behavior data.
- Bachelor s degree in Marketing, Business, or related fields (MBA preferred).
- 2-4 years of experience in e-commerce, retail, or marketing roles.
- Strong expertis in MS Excel for data analysis and reporting (pivot tables, VLOOKUP, etc.).
- Knowledge of digital marketing platforms (Google Ads, Facebook Business Manager, SEO/SEM tools).
- Excellent communication and stakeholder management skills .
- Analytical mindset with the ability to translate data into actionable insights.
- Familiarity with marketing and research tools such as Google trends, CRM tools and marketing automation platforms is a plus.
Employment Type: Full Time, Permanent
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People are getting interviews through
(based on 128 Myntra interviews)
Job Portal
Referral
Company Website
Walkin
Campus Placement
Recruitment Consultant
28%
19%
9%
9%
7%
3%
25% candidates got the interview through other sources.
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What people at Myntra are saying
Rating based on 31 Associate
reviews
Anonymous · eCommerce Operations
in Bengaluru
Likes
Work Culture and Management are excellent
Dislikes
Nothing
Read 31 reviewsAssociate salary at Myntra
reported by
184
employees
₹3
L/yr - ₹12
L/yr
At
par with the average Associate Salary in India
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What Myntra employees are saying about work life
based on 1.9k employees
Flexible timing
Monday to Friday
No travel
Day Shift
Myntra Benefits
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Myntra Bangalore / Bengaluru Office Location
Bangalore Office
Headquarter
Myntra.com
Maruthi Chamber Annex Building,
Rupena Agrahara,
Hosur Road,
Bangalore
Bangalore - 560068
Bangalore - 560068
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