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DIGITAL MARKETING MANAGER
Dollon's Food Products
posted 2mon ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
- Conduct comprehensive keyword research to drive organic traffic, and, run paid campaigns.
- Update and Optimize existing content based on WCAG and Search Engine Updates complying with the ongoing SEO trends in the industry.
- Handle CMS Platforms like WordPress (with and without Elementor/Figma) for updating and optimizing content, creating and launching Ad Landing Pages, and executing on-page technical SEO activities.
- Perform in-depth SEO analysis, providing strategic recommendations to enhance website elements and structure.
- Develop and execute content strategies to boost SEO goals and enhance online visibility.
- Maintain clear communication with internal teams and management regarding project developments, timelines, and outcomes.
- Execute, analyze, and optimize paid search campaigns to maximize ROI through qualified lead generation to meet business objectives, focusing on improving Return on Ad Spend (ROAS).
- Monitor website performance analytics and PPC initiatives, generating insightful reports for data-driven and informed decision-making.
- Off-page SEO activities like, but not limited to, backlinking, discovery, and content circulation on guest posting platforms and other best practices.
- Manage paid campaign expenses effectively (Google and/or Social Media Ads), adhering to budgetary constraints and reconciling discrepancies.
- Develop innovative promotional ideas using various social media platforms, circumventing but not limited to the following pointers:
- Create engaging content to amplify the companys message and products/services.
- Design and execute content and social media calendars.
- Leverage creative strategies to enhance brand visibility and engagement.
- Social media management and marketing to maximize brand reach and customer acquisition.
- Handle necessary responsibilities for B2B and B2C-centered marketing strategies as and when required.
- Plan and execute email marketing campaigns, including newsletters.
- Tailor B2B and B2C marketing strategies based on business requirements.
- Maintain a Tracker of digital assets and keep records of their renewal, maintenance, and update status.
- Over 4 years of experience collaborating on marketing initiatives and dynamic projects.
- Expertise in competitor marketing and advertising analysis and ongoing paid keyword optimization.
- Strong skills in local and mobile SEO, email marketing tools, and campaign execution.
- Exceptional written and verbal communication skills in English.
- Deep understanding of B2B, B2C, and D2C marketing best practices.
- Proficiency in Google Ads, Social Media Paid Ads content strategization, and ideation.
- Proven track record in SEM management on Google and Bing.
- Skilled in driving performance marketing initiatives and managing paid ad campaigns.
- Ability to work independently or as part of a team.
- Familiarity with handling website hosting platforms like GoDaddy, Hostgator, etc., and ability to troubleshoot during any minor 4xx or 5xx error.
- Proven SEM experience and success managing PPC campaigns across Google and LinkedIn.
- Passion for SEO, SEM, SMM and overall internet marketing.
- Well-versed in performance marketing, conversion, and online lead and customer acquisition.
- Familiarity with A/B and multivariate experiments.
- Social Media Scheduling Tools.
- Email marketing Tools.
Employment Type: Full Time, Permanent
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What people at Dollon's Food Products are saying
What Dollon's Food Products employees are saying about work life
based on 11 employees
Flexible timing
Monday to Saturday
No travel
Day Shift
Dollon's Food Products Benefits
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