Director - Performance Marketing

As the first global network of physician-only platforms for programmatic messaging, Doceree is transforming the digital communication landscape in the healthcare industry.
Doceree provides the most comprehensive solution to Healthcare and Lifestyle advertiser to reach the target audience in most effective and efficient way through programmatic digital advertising. Our platform provides unmatched insights to our partners.
Doceree is a growing AdTech start-up delivering innovative solutions. Our team members are motivated individuals that help each other do remarkable things every day. We face challenges together and we win together. And together, we deliver world-class solutions that transform the way the world uses technology

We are expanding our footprints across the globe and enhancing our services offering and developing new products and solutions to address the unmet needs of industry. Doceree is operating in three markets worldwide with headquarters in the NY and offices in three regions Americas, Europe and APAC.

Why Explore a Career at Doceree

Doceree provides a competitive compensation package including salary, Health insurance, and stock options. Doceree values diversity and is proud to be an equal opportunity employer. We proudly boast of the vibrant and open culture.

We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

If you are passionate to work on unstructured business problems that can be solved using technology, we would like to talk to you.

Job Description

Doceree seeks a Director of Performance Marketing who will develop and manage the company s performance marketing strategy. Reporting to the VP of Growth Marketing, this individual will design and implement data-driven campaigns focusing on measurable results and ROI. Responsibilities include leveraging various traditional and digital channels such as affiliate marketing, influencer marketing, paid advertising, social media marketing, search engine marketing, and SEO. The position combines technical proficiency with a strong drive for results, encompassing campaign development, execution, and analysis, ensuring maximum efficiency, effectiveness, and ROI through strategic performance marketing initiatives.

Roles & Responsibilities

What you ll do:

• Strategy Development: Define and implement a comprehensive performance marketing strategy aligned with company goals.
• Partner Management: Identify and manage relationships with publishers, affiliates, and influencers to drive campaign performance.
• Affiliate Marketing Identify key platforms globally to promote our products and services.
• Social Media Content Management: Develop, implement, and manage our social media strategy in collaboration with the Director of Content Marketing to ensure content is informative and engaging.
• Campaign Execution and Optimization: Oversee the execution of performance marketing campaigns, ensuring they meet goals. Monitor and adjust campaigns in real-time for optimal results.
• Performance Analysis: Measure and report on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Budget Management: Manage the budget for paid marketing and global media buying, ensuring efficient allocation of resources and maximum ROI.
• Technology and Tools Utilization: Identify and leverage performance marketing tools and technologies for campaign tracking, analysis, and optimization.
• Media Buying: Negotiate ad placements and manage relationships with key media partners.
• ABM LinkedIn Strategy: Bring a strategic mindset to develop and implement Account-Based Marketing (ABM) initiatives on LinkedIn and other platforms to personalize engagement with key accounts within the healthcare and pharmaceutical sectors.

• Skills, Qualifications, and minimum Experience

  • Bachelor s degree in Marketing, Communications, or related field.
  • • 5-7 years of performance marketing experience focusing on PPC, Display, Paid Search, Paid Social, SEO, and Retargeting.
    • Demonstrated ability to drive business growth through effective paid marketing campaigns.
    • Comprehensive experience in both digital and offline marketing channels.
    • Proven success in collaborative work with cross-functional teams.
    • Expertise in managing significant marketing project and media budgets, with B2B experience preferred.

    • Technical Skills:

      • Proficient in digital marketing tools and platforms such as Google AdWords and LinkedIn Campaign Manager.
      • Strong understanding of web analytics tools like Google Analytics.
      • Familiarity with various social acquisition channels, including YouTube, Facebook, and LinkedIn.
      • Knowledgeable in SEO practices and tools (e.g., SEM Rush), and proficient in using CRM software and marketing automation tools like HubSpot.
      • Experienced with AB testing and conversion optimization tools, and proficient in Microsoft Office suite.

      • Soft Skills:

        • Excellent communication skills, both written and verbal.
        • Customer-focused with keen attention to detail and strong organizational and multitasking skills.
        • Ability to work under pressure, team-oriented with sound judgment.

        • Additional Qualifications:

          • Experience in healthcare, pharma, or ad tech is a plus.
          • Demonstrable experience in executing and measuring global digital engagement strategies to achieve commercial objectives.
          • Familiarity with emerging digital marketing technologies and trends.
          • Knowledge of data analysis and reporting tools such as SQL and Excel.

          • At Doceree, we know that our Company s strength lies in the diversity of our employees. Doceree is proud to be an Equal Opportunity Employer and we provide equal employment and advancement opportunities to all individuals, regardless of their race, colour, national origin, religion, sex, parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, immigration status, or any other status protected under applicable federal, state and local laws. If you have a disability or special need that requires accommodation, please let us know in advance.

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