Amazon PPC Specialist

Job Overview:

We are seeking a highly skilled and results-driven Amazon PPC Expert to manage, monitor, and optimize Amazon advertising campaigns for our brand. As a key player, you will be responsible for strategizing and executing high-impact campaigns to maximize product visibility, sales, and profitability. You will also manage marketing budgets of 15-20 lacs on Amazon and focus on reducing ACOS month-over-month.

Key Responsibilities:

Campaign Management:

• Develop, implement, and manage Amazon PPC campaigns across multiple ad types, including Sponsored Products, Sponsored Brands, Sponsored Display, and Sponsored Brand Video.
• Conduct thorough keyword research and selection to ensure campaigns are optimized for the best targeting and performance.
• Monitor and adjust bids, budgets, and other campaign settings to achieve the goals and maximize ROI.

Day-to-Day Optimization & Execution:

• Oversee the optimization of campaigns on a daily basis, continuously adjusting keywords, bids, and targeting strategies.
• Implement A/B testing strategies to enhance ad performance, conversion rates, and overall effectiveness.
• Utilize Amazon tools and platforms to streamline campaign management and ensure seamless operations.

Performance Monitoring & Reporting:

• Track and report on key performance indicators (KPIs), including ACOS (Advertising Cost of Sales), TACOS (Total Advertising Cost of Sales), profit margins, and overall ad spend.
• Monitor keyword rankings, daily trends, and competitor activity to identify areas for growth and optimize campaigns accordingly.
• Analyse campaign performance data and make data-driven decisions to reduce ACOS month-over-month and increase ad efficiency.

Budget Management:

• Take full responsibility for handling marketing budgets on Amazon, ensuring optimal allocation and cost control.
• Continuously work towards reducing ACOS month-on-month, focusing on increasing return on ad spend (ROAS) for the brand.

Growth & Scalability:

• Identify new opportunities for campaign scaling and growth, ensuring long-term success in driving sales.

Collaborate with cross-functional teams to align advertising efforts with broader business goals.

Preferred candidate profile

Qualification:

• Graduate in any stream
• Engineering in qualification & prior experience will be an added advantage

Skills:

• Strong communication skills both written & oral
• Prior experience is a must
• Quick grasper and self-learner
• Advance knowledge of MS Excel like VLookup, Filters, Pivot, Conditional Formatting, Len, Left, Right, Concatenate, SumIf, CountIf, etc is a must