Dish TV - Manager - Product Marketing (6-12 yrs)

Job Description:

- Responsible for End to End Product Planning & Marketing.

- Enhancing Revenue, Acquisition in various segments through Product Marketing & Go to market strategy.

- New Product Design & Launching & Pricing, Cost-Benefit Analysis, Industry Analysis.

- Product packaging, positioning & pricing.

- Product communication to all stake holders.

- Create and execute Go-To-Market Strategy to achieve key business goals.

- Communication on new initiatives, offers, packages etc. through various modes like training, mailers, SMS etc.

- Generated incremental revenue as per targets.

- Understand consumer needs and acquire new customers by creating offerings that fulfill their needs.

- Package Mix - Package performance measurement and undertaking activities to achieve the right package mix.

- Work with the agency to create and execute product communication.

- Track competition and international scenario on daily basis to gain strategic advantage.