Develop and execute comprehensive SEO strategies: Lead the development and implementation of innovative SEO strategies to drive organic traffic, improve search visibility, and enhance the overall online performance of our websites.
Keyword research and analysis: Conduct thorough keyword research to identify relevant and high-impact keywords, considering user intent and search trends. Use data-driven insights to optimize existing content and guide content creation efforts.
On-page optimization: Collaborate with content creators, designers, and developers to optimize website content, metadata, and page structure for improved search engine indexing and user experience.
Technical SEO: Monitor and address technical SEO issues, such as crawl errors, site speed, and mobile responsiveness, to ensure optimal website performance and search engine visibility.
Backlink strategy: Develop and implement a robust backlink strategy to enhance domain authority and establish our brand as an authoritative source in the industry.
Performance tracking and reporting: Utilize various SEO tools and analytics platforms to track key performance indicators (KPIs) and provide regular reports on SEO performance and progress. Use data insights to make data-driven decisions and refine strategies accordingly.
Stay updated with industry trends: Stay abreast of the latest SEO trends, search engine algorithms, and best practices to keep our SEO efforts ahead of the competition.
Collaboration and leadership: Collaborate effectively with marketing team members, content creators, designers, and developers to align SEO efforts with overall marketing initiatives. Provide guidance and mentorship to junior members of the SEO team.