About the Role: We are seeking a skilled and experienced Salesforce Marketing Cloud Administrator to join our marketing team. In this role, you will be responsible for the day-to-day administration and maintenance of our Marketing Cloud instance.
Responsibilities:
Configure and maintain Marketing Cloud email, mobile, social, and advertising studios
Build and deploy email campaigns, including segmentation, personalization, and A/B testing
Manage data extensions, lists, and subscriptions
Integrate Marketing Cloud with other marketing and sales systems
Monitor campaign performance and generate reports
Provide training and support to other marketing team members
Stay up-to-date on the latest Marketing Cloud features and best practices
Qualifications:
2+ years of experience as a Salesforce Marketing Cloud Administrator
Strong understanding of email marketing best practices
Experience with building and deploying email campaigns