Understanding the Search Engine Optimization (SEO) objectives and implementing them accurately
Staying up-to-date with the latest SEO methods
Ensuring that ranking and traffic objectives are met successfully
Strong SEO Fundamentals and should be an expert in On Page and Off Page Optimization techniques (including dynamic site optimization)
Create, communicate and execute an effective strategy that will significantly increase SEO rankings and organic search traffic
Conduct research and analyses using multiple tools, including Google Analytics, Moz, Adwords, Keyword search, etc., to draw insights and develop new strategies for improving rankings and conversions
Auditing and analyzing: identify issues, find the root cause, and experiment with solutions at scale to improve SEO performance
Troubleshoot complex site issues by fixing them directly or through the Engineering team.
Stay updated on industry trends and contemporary practices in SEO, and Google algorithm updates