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Senior Copywriter
Digital Nest
posted 23d ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
- Brand Strategy Development:
- Develop and implement a cohesive branding strategy that aligns with company goals and resonates with target audiences.
- Conduct research to understand market trends, competitor positioning, and audience insights to refine brand messaging.
- Collaborate with senior leadership to craft the brands vision, mission, and value proposition.
- Content Creation and Copywriting:
- Create compelling, on-brand copy for a range of channels, including web, social media, email, print, and advertising.
- Develop brand narratives, taglines, and messaging frameworks that capture the brands essence and drive engagement.
- Oversee all written content, ensuring a consistent tone, voice, and quality across different platforms and campaigns.
- Team Management:
- Lead, mentor, and manage a team of copywriters, providing guidance, feedback, and opportunities for professional growth.
- Delegate tasks, set goals, and track performance to ensure high-quality content creation and efficient project execution.
- Conduct regular training sessions to keep the team updated on best practices in branding, copywriting, and content marketing.
- Cross-functional Collaboration:
- Work closely with the marketing, design, and product teams to ensure brand consistency in all touchpoints and marketing materials.
- Partner with product development teams to communicate brand value through product messaging and campaigns.
- Collaborate with external partners, agencies, and freelancers to enhance brand initiatives and execute campaigns.
- Campaign and Project Management:
- Plan, execute, and oversee branding campaigns that align with company objectives and target customer segments.
- Track and analyze campaign performance metrics to evaluate the effectiveness of brand messaging and optimize for future campaigns.
- Develop and manage content calendars, ensuring timely delivery and alignment with broader marketing initiatives.
Employment Type: Full Time, Permanent
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Flexible timing
Monday to Saturday
No travel
Day Shift
Digital Nest Benefits
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