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Market Research Senior Analyst

4-6 years

Hyderabad / Secunderabad

1 vacancy

Market Research Senior Analyst

Novartis

posted 1d ago

Job Description

Summary
-Explore, develop, implement and evaluate Digital innovation solutions that address customer needs. Co-create with key stakeholders to build partnerships and collaborations -Lead the delivery of multiple projects across a variety of creative and marketing channels, including print and digital media. Develop and coordinate project plans across the design, development and production stages of a project to support the successful delivery within set KPIs. -Works in collaboration with brand teams technical teams and all functions to maximize value -Provides consultancy, advice and assistance on strategy for commercialization of products, and influence marketing/Marketing Sales Operation team on decision making on Sales Force resource allocation in most optimal ways, through delivery of proven analytics based projects. -Provide analytics support to Novartis internal customers

About the Role:
Be part of a leading healthcare primary market research team working with brand teams across the globe, as part of Novartis longer term strategic plan, to bring a new innovative product to those in need.
This leadership role provides the opportunity to work in collaboration with global and regional brand teams, brand insight teams and marketing teams spanning the full suite of Novartis products throughout their lifecycle stages. Role is critical to business growth and launch impact across pre-launch and growth brands.
Key Responsibilities:
  • Plan and design market research analyses based on a sound understanding of the research tools, techniques, datasets, and resources available and their use at various stages of the product life-cycle
  • Have the functional knowledge of and experience using statistical methodologies and analytical models
  • Provide effective guidance to planning of studies, including research material design
  • Input and guide report structure to illustrate complex analysis in user friendly and easy to digest way
  • Provide alternative proposals/different approaches and suggestions for optimization of approach and alignments with other studies performed or planned. Implement and complete studies on local, regional & global level
  • Assist line manager/ MR LT with delivery of financial targets for MR. Deeply understand customer needs and promote MR service development
  • Meet important metrics tied to performance to contribute to overall financial and department success
Essential Requirements:
  • 4-6 years work experience in market research / specialist agencies. Significant experience of driving small and large multi-country MR studies.
  • Experience in working across regions and within a commercial, market research team, responsible for managing projects end to end
  • Preferred: Knowledge of the disease areas within the Pharma sector, with strong presentation skills
  • University degree BA/BS/MA degree in business, statistics/mathematics, medicine, sciences, health economics, sociology, psychology.
  • Fluency in English, superior written composition skills
Desirable requirements:
  • Ability to communicate optimally and to have a persuasive and credible presentation style
  • Strong intuition for business and solution-orientation approach. Experience in remote relationships (on-shore/off-shore capability delivery).

Employment Type: Full Time, Permanent

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