Digital Marketing Executive

Vidyalankar's study abroad division is looking for a Digital Marketing Executive

Location: Dadar & Wadala

Role and Responsibilities:

• Decide the overall marketing strategy & calendar for brand awareness and lead generation
• Ideate, Research & Write Content / Scripts for posts on IG & YouTube, whatsapp content & long form articles
• Present content in videos to be posted on social media channels
• Schedule & upload posts to social media channels, whatsapp & blogs
• Collaborate with the graphic designer / editor to edit creatives / videos
• Respond to online comments, DMs etc. as needed
• Coordinate with the marketing agency to ensure performance of paid ads on Google, Instagram, LinkedIn etc.
• Do research for seminars / webinars & create ppts as needed.
• Speak at AdmitAbroad seminars, webinars, events as needed.
• Generate weekly reports of work done, outcomes achieved.
• Upload leads to CRM & clean leads base in CRM at regular intervals.
• Participate in event planning, organization & execution as required
• Create lead forms, webinar pages / events to collect registrations for events
• Draft & send whatsapps to specific lead sets for lead nurturing
• Research, study, learn and stay up to date regarding all study abroad information such as universities, programs, eligibility, visa / post study work regulations and the competitive landscape
• Fulfill any other marketing related tasks assigned