Digital Marketing Executive with SEO

- SEO Strategy Development and Execution: Craft and implement comprehensive SEO strategies to improve organic search rankings, increase traffic, and enhance user engagement on our website.
- Keyword Research and Content Optimization: Perform in-depth keyword research to identify high-opportunity keywords and optimize website content for search engine algorithms and user intent.
- Technical SEO Management: Implement technical SEO improvements such as site structure enhancements, internal linking strategies, and metadata optimizations to enhance site crawlability and indexing. - Cross-functional Collaboration: Partner with product, marketing, UX/UI, and development teams to ensure SEO strategies are aligned with overall business goals, creating a cohesive digital marketing approach.
- Performance Analysis and Reporting: Use advanced analytics tools like Google Analytics and Google Search Console to monitor key metrics, analyse user behaviour, and track conversion rates. Prepare and present detailed performance reports with strategic recommendations to stakeholders.
- Content Strategy: Develop and execute content strategies targeting various audiences, including B2B sectors, through blog posts, social media content, whitepapers, and newsletters.
- Digital Marketing Management: Oversee various digital marketing deliverables, including WordPress, blogging, email marketing, and digital campaigns.
- Paid Media and PPC Campaigns: Set up and optimize social media and Google ad accounts, managing successful PPC campaigns across different industries.
- Sales and Lead Generation: Generate and qualify sales leads through webinars, conference calls, and other digital marketing efforts, ensuring alignment with BANT criteria .