Ppc Specialist

We are searching for a results-driven SEO Specialist who will be responsible for optimizing existing Google campaigns, improving keyword rankings, managing Google My Business (GMB) profiles, and driving success in Google Search Ads and Display Ads. The ideal candidate is an expert in Googles tools and strategies and can independently lead and execute the role.

Key Responsibilities:

• Conduct in-depth keyword research to identify high-value opportunities for organic and paid campaigns.
• Optimize and manage the existing Google campaigns (Search Ads, Display Ads) for improved ROI and performance.
• Develop and execute strategies to improve keyword rankings and drive organic traffic.
• Manage and optimize Google My Business (GMB) profiles for local SEO performance.
• Perform technical SEO audits and recommend actionable fixes for the healthcare clients website.
• Analyze campaign performance data and provide detailed reports with actionable insights.
• Collaborate with content creators to ensure SEO best practices are integrated into the content strategy.
• Stay updated on the latest trends and changes in SEO and Google algorithm updates.

Qualifications:

• Proven experience as an SEO Specialist, preferably with experience in the healthcare industry.
• Expert knowledge of Google platforms including GMB, Google Search Ads, Display Ads, and Analytics.
• Strong understanding of on-page, off-page, and technical SEO strategies.
• Proficiency in tools such as Google Ads, Google Analytics, Google Search Console, and other SEO tools like SEMrush or Ahrefs.
• Data-driven mindset with the ability to analyze metrics and optimize campaigns accordingly.
• Strong communication and leadership skills to lead the role independently.

Preferred Skills:

• Experience in healthcare or similar niche industries.
• Familiarity with local SEO strategies and regional audience behaviour.
• Certification in Google Ads or Analytics is a plus.