Senior Content Writer

Role & responsibilities

• Review and edit content for clarity, grammar, punctuation, style and accuracy to ensure it meets the company's standards.
• Ensure content aligns with brand guidelines and tone.
• Implement SEO best practices to optimize content for search engines.
• Analyze content performance and suggest improvements based on metrics.
• Conduct keyword research to identify relevant and high-performing keywords.
• Stay updated on SEO trends to implement effective strategies to enhance brand visibility, audience engagement and lead generation.
• Demonstrate a deep understanding of our industry, target audience, and business goals.
• Planned and organised content calendars to ensure the consistent and timely delivery of content.
• Proofread content to eliminate errors and inconsistencies.

Preferred candidate profile

• Bachelor/Master's degree in English, Marketing, Communications, or a related field.
• Proven experience (4-5 years) in content writing, preferably in a business-oriented
• environment.
• Strong understanding of SEO principles and experience with SEO tools.
• Excellent written and verbal communication skills.
• Ability to work independently and collaborate effectively with cross-functional
• teams.