Social Media Specialist

Job Breif:

We are looking for a Social Media marketing Specialist who understands different social media platforms. The ideal candidate must be able to create interesting content, develop social media strategies, and report metrics. This role requires good communication and writing skills. Professionals in this role should work as team players and stay updated with the latest trends. Experience with graphic design, video production, and community management is a plus.

Role & responsibilities

• Create, manage, and execute social media strategies aligned with business goals.
• Plan and schedule content across various social media platforms (e.g., Facebook, X, Instagram, LinkedIn).
• Produce high-quality, engaging, and visually appealing content (text, images, videos) for social media posts.
• Collaborate with designers and content creators to ensure brand consistency.
• Monitor and respond to comments, messages, and mentions across social media channels.
• Foster positive engagement and build relationships with followers and influencers.
• Analyze social media metrics and generate reports to assess performance and identify areas for improvement.
• Use data-driven insights to refine social media strategies and content.
• Stay up-to-date with the latest social media trends, tools, and best practices.
• Experiment with new content formats and strategies to keep our social media presence fresh and innovative.
• Plan and execute social media advertising campaigns to support marketing initiatives
• Social media lead generation, specifically LinkedIn lead generation.
• Monitor ad performance and optimize campaigns for maximum ROI.

Preferred candidate profile

• Bachelors degree in Marketing, Communications, or a related field.
• 4 plus years of work experience in social media management.
• Knowledge of tools like Hootsuite and Sprout Social to manage social media.
• Experience in LinkedIn lead generation
• Strong writing and editing skills and the ability to change tone and style for different social media platforms.
• Creative ways to solve problems and the ability to think outside the box are important.
• Knowledge of how SEO and content marketing work.
• Good analytical skills and experience with social media analytics tools like Google Analytics, Facebook Insights, etc.
• Ability to work well in a fast-paced, team-based environment.
• Understanding of how to advertise on social media and how to make campaigns that reach the right people.
• Knowledge of software like Canva or Adobe Creative Suite is a plus.

What We Offer:

• Competitive salary and benefits package.
• Opportunity to work with a talented and dynamic team.
• Professional development and growth opportunities.
• Flexible work environment.