Lead - Business Development - IT (6-10 yrs)

Company Profile: https://dianapps.com/

Designation: Senior Business Development

Location:Gurgaon, Haryana

Key Responsibilities:

Lead Generation & Market Research:

- Identify and generate new business opportunities through comprehensive market research, networking, and targeted cold calling.

- Stay updated on industry trends, competitors, and market conditions to adjust strategies and remain competitive.

Email Marketing Campaigns:

- Develop, execute, and manage targeted email marketing campaigns to generate leads, nurture prospects, and drive sales.

- Create compelling content and design email sequences that resonate with potential clients.

Cold Emailing:

- Craft personalized cold emails to engage prospects, initiate conversations, and set up meetings.

- Utilize A/B testing to optimize open rates, response rates, and conversions.

Client Relationship Management:

- Develop and maintain strong relationships with potential and existing clients.

- Prepare and deliver proposals, negotiate terms, and close deals to achieve and exceed sales targets.

Sales Funnel Management:

- Track and analyze the performance of email campaigns and manage interactions with potential clients using CRM tools.

- Ensure a seamless transition of leads through the sales funnel.

Presentations & Product Demonstrations:

- Conduct presentations and product demonstrations to prospective clients, showcasing the value of our IT services and solutions.

Collaboration with Marketing:

- Work closely with the marketing team to create and execute effective lead generation campaigns, leveraging insights from email marketing performance.

Reporting & Analytics:

- Provide regular reports on sales activities, pipeline status, campaign performance, and forecasts to senior management.

- Use analytics to refine strategies and improve campaign outcomes.

Networking & Industry Representation:

- Participate in industry events, conferences, and trade shows to represent the company and network with potential clients.

Requirements:

Education: Bachelor's degree in Business Administration, Marketing, or a related field.

Experience: 4 to 5 years of proven experience in business development, sales, email marketing, and cold emailing, preferably within a service-based IT company.

Technical Skills: Proficiency in email marketing platforms (e.g., Gmass, Apollo), CRM tools (e.g., Salesforce, Zoho CRM), and data analytics tools.

Sales Track Record: Proven track record of achieving and exceeding sales targets.

Communication & Presentation: Excellent communication, negotiation, and presentation skills.

Client Relationship: Strong ability to build and maintain client relationships.

Analytical Mindset: Strong analytical skills for interpreting data and optimizing campaigns.

Self-Motivation & Adaptability: Ability to work independently in a remote environment, adapt to changing market conditions, and manage time effectively.

Willingness to Travel: Ability to travel as required to meet with clients and attend industry events.

Preferred Qualifications:

- Experience in a service-based IT company.

- Knowledge of digital marketing and lead generation techniques.

- Familiarity with the latest technology trends and their impact on businesses.