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78 Diageo Jobs

Key account Manager

3-8 years

Gurgaon / Gurugram

1 vacancy

Key account Manager

Diageo

posted 8hr ago

Job Description

Role Responsibilities:
commercial delivery
Develop sales and marketing plans to build consumer preference and drive volumes for achievement and growth in the territory
Conduct Outlet wise annual volume planning & phasing
Develop and monitor individual sales objectives on monthly / quarterly and annual basis.
Ensure the NSV achievement in the territory is as per budget and maintain the right brand mix.
Ensure Increase in Share of Business (Market Share) across segments as per plan NSV
Relationship management
Maintain relationships with all the key accounts for ensuring overall pipeline & revenue growth within channel and territory.
Engage channels to close sales and deliver services thereby ensuring higher market share.
Work as SPOC for the organization and establish strong rapport with channel partners to win confidence, anticipate needs and deliver appropriate product solutions Relations / OTIF
Strategic alliances
Meet the WOD targets of the brands by ensuring the availability of relevant brands & variants on the outlets in the territory.
Manage the new product launches in the regions and ensure all new products are available & listed at the outlets
Negotiate & finalize annual contract and terms of trade with key accounts in the territory.
Short list the outlets for Contracts & negotiate a win: win proposition in consultation with the line manager WOD
Execution & tracking
Responsible for on time and smooth execution of the activations as per marketing plan by selecting the right outlets in the territory
Collaborate with the outlets for menu card listing/availability in line with MSL/Price laddering
Prepare reporting on the brand s performance, needs and forecasts.
Ensure proper usage of brand and promotional elements and measure effectiveness of consumer activations (ROS / M&E) in coordination with SCME
Coordinate with 3rd party agency for execution of the activations / launch at the outlet. On time/Right outlets selection/ROS/M&E
Customer management & MIS
Make regular sales calls to designated on premise accounts as per PJP & beat plan to cultivate customer relations and satisfaction with service provided.
Keep the trade informed about pricing, promotion schemes etc.
Responsible for the correct and timely submission of the claims and daily and monthly sales report
Keep a track on the competitor s activity and bulk competition deals; and report the same to line manager immediately Reports
Customer Marketing initiatives
Maintain the organizations standards and guidelines wrt. Quality, distribution, visibility, promotion, price and persuasion at the outlet
Effectively train customer staff on products and execute product tastings and product presentations through DBA - Art of blending for consumers
Execute the marketing plans at the outlets as per the guidelines of the state / regional marketing team while working within company policies, resources and budgets. QDVP Contracts to drive Market share/Visibility/Activations
Process & systems
Review customers credit status, and collect outstanding as per the USL credit policy wherever applicable
Ensure all claims of customers are submitted in a timely manner with required documentation
Coordinate with Finance department on a weekly basis to ensure accounts remain in good standing
Ensure settlements & payments to outlets as per agreed terms

Employment Type: Full Time, Permanent

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What people at Diageo are saying

2.5
 Rating based on 2 Key Account Manager reviews

Likes

Cool, Freedom to Work on your own as long as you deliver

  • Salary - Excellent
  • +3 more
Dislikes

Late night working during events

Read 2 Key Account Manager reviews

Key Account Manager salary at Diageo

reported by 40 employees with 3-15 years exp.
₹14 L/yr - ₹26 L/yr
122% more than the average Key Account Manager Salary in India
View more details

What Diageo employees are saying about work life

based on 874 employees
66%
50%
48%
94%
Flexible timing
Monday to Friday
No travel
Day Shift
View more insights

Diageo Benefits

Health Insurance
Work From Home
Job Training
Soft Skill Training
Free Transport
Team Outings +6 more
View more benefits

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