Digital Marketing Executive

• Assist in the formulation of strategies to build a lasting digital connection with consumers

• Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)

• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness

• Be actively involved in SEO efforts (keyword, image optimization etc.)

• Prepare online newsletters and promotional emails and organize their distribution through various channels

• Provide creative ideas for content marketing and update website

• Collaborate with designers to improve user experience

• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)

• Acquire insight in online marketing trends and keep strategies up-to-date

• Maintain partnerships with media agencies and vendors

Requirements and skills

• Proven experience as Digital Marketing Executive or similar role

• Excellent understanding of digital marketing concepts and best practices

• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM

• Working knowledge of ad serving tools (e.g., DART, Atlas)

• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)

• Skills and experience in creative content writing

• Analytical mindset and critical thinking

• Excellent communication and interpersonal skills