Techno Marketing Manager - Campaigns (5-6 yrs)

- We are looking for a Techno Marketing Manager to join our growing team and lead the marketing efforts for our technology products.

- In this role, you will be responsible for developing and executing innovative marketing strategies that drive product awareness, lead generation, and customer engagement.

- You will work closely with the product development and sales teams to ensure the marketing initiatives align with the product's capabilities and customer needs.

- The ideal candidate will have a solid understanding of both marketing and technology, with the ability to create compelling content and campaigns that resonate with technical audiences

Key Responsibilities:

- Lead the development and execution of marketing strategies for a range of technology products, ensuring they are aligned with company goals and objectives.

- Analyze market trends, customer needs, and competitor activities to create targeted marketing campaigns that maximize product exposure and adoption.

- Partner closely with the product development team to ensure that the marketing strategies reflect the product's capabilities, features, and benefits accurately.

- Understand the technical aspects of the products and translate them into clear, compelling messaging for various audiences (internal teams, customers, industry experts).

- Conduct in-depth market research to identify new opportunities, customer preferences, and emerging industry trends.

- Perform competitive analysis to benchmark product offerings, identifying areas for improvement and differentiation.

- Leverage customer insights to create data-driven strategies for market penetration and growth.

- Develop technical content including product brochures, whitepapers, case studies, and product videos that effectively communicate the value proposition of the technology products.

- Create compelling project proposals, presentations, and quotations that resonate with target audiences, such as key stakeholders and decision-makers.

- Lead digital marketing campaigns across various platforms (e. , social media, email, paid search, website, etc. ), focusing on driving product awareness and customer engagement.

- Measure and analyze the performance of digital campaigns and provide recommendations for optimization to improve ROI.