Marketing Manager

Here's a comprehensive list of key responsibilities for a Marketing Manager position focused on Student AI products:

Primary Responsibilities:

1. Develop and execute strategic marketing plans for Student AI products targeting educational institutions across states
2. Build and maintain relationships with key decision-makers in schools, colleges, and educational institutions
3. Create and deliver compelling product demonstrations and workshops to showcase AI learning solutions
4. Manage and train marketing interns to support various marketing initiatives
5. Work closely with channel sales teams to achieve revenue targets and market penetration

Marketing Strategy & Execution:

1. Design and implement targeted marketing campaigns for different educational segments
2. Create engaging content for educational marketing materials, presentations, and product collateral
3. Analyze market trends and competitor activities to refine marketing strategies
4. Develop and manage marketing budgets effectively
5. Track and report on marketing metrics and campaign performance

Product & Brand Development:

1. Collaborate with product teams to ensure marketing alignment with product features
2. Maintain brand consistency across all marketing channels and materials
3. Gather and analyze customer feedback to inform product improvements
4. Create case studies and success stories from educational implementations

Field Activities:

1. Plan and conduct educational workshops and training sessions
2. Organize and participate in educational conferences and exhibitions
3. Lead product demonstrations at various educational institutions
4. Travel extensively to different states for market development
5. Build and nurture relationships with education community stakeholders

Team & Channel Management:

1. Mentor and guide marketing interns in various marketing activities
2. Coordinate with channel partners for promotional activities
3. Develop and maintain strong relationships with educational consultants
4. Work with sales teams to create effective go-to-market strategies
5. Train channel partners on product features and benefits

Required Qualifications:

1. Graduate degree (Education/Marketing/Related field)
2. Minimum 3-5 years experience in edutech industry
3. Proven track record in education marketing and sales
4. Strong understanding of educational institution dynamics
5. Excellent presentation and communication skills

Additional Requirements:

1. Willingness to travel extensively across different states
2. Strong networking abilities in the education sector
3. Experience in conducting workshops and training sessions
4. Knowledge of digital marketing tools and analytics
5. Understanding of AI technology trends in education