Design and execution arm responsible for establishing best-in-class sales systems & processes, channel Infrastructure, channel development programs and build the sales teams overall capability.
KEY RESPONSIBILITIES :
1. Lead the Urban and Rural GTM
Lead the Urban GTM as per National Blueprint, with Specific Focus on 10 Lakh+ Towns. Also lead the ideation for the outlet and frequency selection in these areas
In Rural GTM, selection of Town Classes to go to and Frequency.
Decide the level and Quality of Manpower to use in Rural and Urban
2. Channel and Program Management
Manage the Channel Structure and Inputs
Develop the Program Structure to drive the Wholesale / Superstores / Chemist programs.
Own the Visibility Implementation
3. IT Developments
Own the rollout of DMS and other Sales IT initiatives.
4. Monitoring of Results and Planning
Database management of Programs, Outlets and Beats
Planning of Distribution Drives and Offtake activities