Marketing Executive

Role & responsibilities

Social Media Management:

• Create, curate, and manage published content across social media channels in collaboration with the agency.
• Keep a track of the marketing plan for the month and the execution of the social media plan in accordance with the same
• Be present for any brand events as and when required.
• Content Creation:
• Produce creative, high-quality, relevant content for monthly marketing campaigns including direct marketing campaigns, websites, PR & design collaterals.
• Work collaboratively with the design team to create visually appealing content.
• Help create any content required for social media if required.
• Work with photographers & videographers to produce quality content for the brand.
• To write copies for the campaigns listed as a part of the marketing plan for different channels Whatsapp, SMS, Emailer subject tlines, etc
• Public Relations Management:
• Scout for influencers for the brand for promoting different campaigns.
• Work in collaboration with the PR/ Influencer marketing agency & the internal team in order to align influencers.
• Coordinate with the influencers and PR agency to gather influencer coverages and reports.
• Aggregator Coordination:
• To ensure all the communication is up to date on the aggregator platforms Correct menus, timings, and other details are mentioned for all outlets.
• Campaign Management-
• To execute the marketing plan in a timely manner
• To align direct marketing campaigns SMS, Whatsapp & Emailers